Agencies

How Agencies Can Automate SEO Reports Using APIs

Manual SEO reporting is slow and expensive. Here is how agencies can use SEO metrics APIs to automate domain audits, backlink reporting, and client deliverables.

March 18, 20269 min readBy Basanta Sapkota

The Problem with Manual SEO Reporting

Agency teams spend enormous time pulling metrics from multiple dashboards, copying data into spreadsheets, and formatting reports. This is expensive and error-prone.

SEO metrics APIs let you automate this entire workflow.

What You Can Automate

  • **Domain authority checks** for entire prospect lists
  • **Backlink audit snapshots** for client domains
  • **Competitor benchmarking** at scale
  • **Weekly automated reports** sent to clients

A Simple Agency Automation Stack

1. Input: Google Sheets with client domains and prospect lists

2. Processing: n8n workflow calling the Basanta SEO API for each domain

3. Filtering: IF nodes to flag domains meeting thresholds

4. Output: Formatted Google Sheets report or PDF via Make

JavaScript Example for Bulk Checks

javascript
const domains = ["client1.com", "client2.com", "prospect.com"];

const results = await Promise.all(
  domains.map(async (domain) => {
    const res = await fetch(
      `https://seo.basantasapkota.com/api/seo?url=${domain}`
    );
    const data = await res.json();
    return { domain, ...data };
  })
);

console.table(results);

Scaling Up

Growth plan

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Ready to integrate SEO metrics into your workflow?

The Basanta SEO API gives you domain rating, URL rating, and rank-style signals in clean JSON. Free plan available — no credit card required.